With the Play Minded project, Salomon is committed to reach a series of environmental and ethical objctives within 2025.
“THERE IS NO PLAY WITHOUT A GOOD PLAYGROUND.” (Jean-Marc Panbet, CEO)
Their corporate mission is to enrich people’s life allowing them to live outdoor sports with fun. With this initiative, Salomon contributes to inspire people to find their time to play.
However, if on the one hand the brand is committed to promote outdoor sports and fun, on the other hand it is aware that there’s the need to do it more consciously.
Here is where commitment is split between all the parties at stake: the Playmakers who design, develop and create playing instruments; the playground, the outdoor spaces in which our experiences come to life and, to conclude, the Playing Instruments, which are the products we use to find these happiness moments.
All this reinforce the motivations that pushed Salomon to adopt a sustainability program with a series of key objectives for 2025.