U. S. Polo Assn. is the official brand of the United States Polo Association, the only non-profit-making for the polo sport that officially represents every clubs and players in the United States since 1890. Incom designed and manufactured the first European sportswear collection ad hoc for the old country market and it was presented in 2008 at the 73rd Pitti Immagine Uomo. Nowadays, Incom produces and hands out male and female lines, children’s clothing brands and underwear and swimwear lines with the U.S. Polo Assn. brand. U.S. Polo Assn. clothing collection are characterized by research innovation, trend and design but they remain the same in the creative identity which characterized the U.S. Polo Assn. project. This project holds and reveals a life style, synonymous with fair play, loyalty and determination for a unique and intense passion which quivers in an authentic way in the American brand: Polo, the sport of kings.