ICEBERG, ICE PLAY, PAOLO PECORA MILANO and SIVIGLIA collections are available in the store GILMARBOX.
ICEBERG was born in 1974 when sportswear transformed the clothing world, revolutionizing the codes of behaviour and marking a further change in style. Not only sportswear, but knitted sportswear. ICEBERG challenge begins with a jumper collection designed in collaboration with the upcoming designer, Jean Charles de Castelbajac. The project was a success as the Advertising Campaign that included a gallery of testimonials near to the brand shot by Oliviero Toscani, between 1980 and 1986. Pure trend, dynamism, and pop spirit linked American pop art culture of which the Gerani’s family is a collector. In these 40 years of life, ICEBERG grew and diversified its offer thanks to a careful commercial strategy that include a wide variety of luxury items from accessories to footwear, from kidswear to beverage.
ICE PLAY takes inspiration from travel and the constant research of inspiring places able to generate colours and emotions. These feelings are translated into an eclectic collection, with a dynamic and sassy soul always with the right dose of glamour. Simple designs gets in contrast with the refined details, making ICE PLAY’s collections suitable for every moment of the day, creating a playful contemporary sportswear.
PAOLO PECORA MILANO since 2005 the founder of the brand has been transforming the brand aimed by a desire for continuous evolution and constant research. From a niche knitwear brand with a focus on wearability, details and fine finishings the brand grew fast until becoming an international covetable label. Nine years after its launch, PAOLO PECORA MILANO is now synonym with culture, experience and care in the manufacturing process.
SIVIGLIA is an Italian brand born in 2006. Excellent tailoring, quality design and Made in Italy are the core values. Siviglia is an extremely dynamic brand, with a fast-growing market. In Italy SIVIGLIA trousers soon became a well-known and appreciated must-have. Starting from the trousers and from the exceptional success of this core product it was possible to widen up the offer in order to satisfy all the needs of the target audience.