The brand Freedomday was born from the four Russo brothers’ vision, who launched the first collection in 2014 for men and women, expanding it the following year introducing a kids line, introducing a parka, a classic piece, reinventing it thanks to the attention of details and vestibility. The iconic characteristic of the brand is the inner printed picture, connected to the loop, a special handle substituting the classic “hook”; and the distinctive gros grain: the colored band applied on the inside borders of the jackets creating a strong visual identity. Freedomday is inspired by travellers (#travellrsoftheworld) and the printed pictures often represent far away destinations giving the chance to bring the “travel” always with you.

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