Since 1973, arena has created and marketed waterwear products for competitive swimmers and swimming fans worldwide, and is universally recognized as one of the premium brands of high quality swimwear and equipment. Over the years, arena has developed strong expertise in creating best-in-class products with particular focus on the pool segment, while also expanding into leisure and beach wear. arena’s ties to the world of sport, and swimming in particular, are reinforced through sponsoring activities at different levels, including governing bodies, national federations, athletes and clubs. In an historic agreement signed in early 2014, arena became a principal sponsor and technical partner of the swimming world’s governing body, FINA (Federation Internationale de Natation). In addition, arena is technical sponsor and official supplier to many swimming federations, including Italy.