New Balance was born in Boston in the early days of the '900 as producer of arches and arch supports. Specializes in sports business around the 70s, and has grown to become today one of the leading company world leader in the sector.
The still current philosophy "Endorsed by no one" (Recommended by anyone, no Testimonial) comes from the fact that a higher quality product it sells a lot more for its technical characteristics and quality, thanks to a sports celebrity who wears and it promotes a fee. This is the choice made in the 90s, and never denied.
For over 100 years the company continues to make high quality sports shoes, true to the original values of "Integrity", "Team Work" and "total consumer satisfaction."
This is New Balance, a company that does not want to become the number one company in the world, but the best one.