An Italian entrepreneur combines a unique and disruptive attention to style with innovative use of materials to develop a new brand, resulting in a new take on outdoor apparel that instantly stands out. From the heart of Europe’s highest peak, the Monte Bianco, emerges a powerful inspiration that looks at nature and passionate explorers. These points of reference become icons on our products and are interpreted every time in unique and unexpected ways. One of them is the signature blue cross on red background: the Norwegian flag. Europe’s northernmost country, Norway is homeland to some great explorers of the last century, individuals who became legends demonstrating how by intersecting boundaries we can overcome every limit: geographical, cultural or physical. Inspired by these explorers, the people who wear Napapijri today celebrate life’s unexpected journeys.


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